Star Lager introduces first of its kind limited edition bottle
After weeks of expectation fueled
by an exciting first of its kind worldwide digital media campaign (#musicinabottle), which had millions of young
Nigerians engaged and interacting throughout the Social Media empire, STAR, Nigeria’s premium quality lager
has unveiled its first ever limited edition of Star Music
Bottle.
The launch of the unique blue 60cl
bottle held at the Marquee of the prestigious Federal Palace Hotel Victoria
Island Lagos and attracted a select attendance from the business, entertainment
and media industries. Continue...
The exciting new bottle with a
bright blue sleeve depicts exciting photos of the city landscape with a special
QR code which when scanned, immediately takes the viewer through a delightful
visual journey- a television commercial based on the limited edition bottle with
superstars Wizkid and 2face Idibia.
Noting the unique appellation of
the bottle and the enthusiastic response to the new Star Sleeve, Walter Drenth,
Marketing Director, Nigerian Breweries Plc said “It’s obvious that a lot of
time and effort went into this, from conceptualization to execution we’ve been
thrilled by the promise of offering once again-in a new unique from- a product
that has always resonated strongly with our loyal consumer base.”
“The response has been
overwhelming and an indicator that Nigerians embrace exciting change. However,
more than just introducing this limited edition bottle, it’s also a commitment
from us to continue delivering outstanding premium entertainment to our loyal consumers
on various innovative platforms.”
Other guests at the event
included DJ Xclusive, Kelechi Amadi Obi, Yaw, Toke Makinwa, Ebuka Obi Uchendu,
OC Ukeje, Kelvin Orifa, Toni Kan, Bez, Tunde Ednut, Uru Eke, Beverly Naya, Henry
Ekechukwu and many more.
The limited edition of STAR MUSIC
Bottle is available to consumers from 1st November to 31st December 2013 at
selected outlets across the country.
